Multilingual communication as a tool for export growth… By Giovanni Giusti via Irish Exporters Association.
‘If exports are an important part of your growth plan, you need to be able to communicate with your customers in their language.
One of the differences between successful and less-than-successful export companies is the level of thought and consideration given to language and communication. Of course, English is widely-spoken around the world, and it is often referred to as the language of international commerce, but is relying on English really good enough?’
Read the full article here.