Paddy Lyons of exportise spoke at the popular DCU Link microconference series, giving his insight into the development of an export sales structure for Irish SMEs.
Paddy Lyons of exportise spoke at the popular DCU Link microconference series, giving his insight into the development of an export sales structure for Irish SMEs.
With an eye to our nearest markets in Europe, Paddy shared some of his experiences on what it takes to win sales in export markets. There are many barriers to overcome – culture, language, time, cost – but the opportunities make it worth every effort.
Paddy led the conference through the key steps in the process that Irish SMEs need to undertake to achieve success, giving practical advice and direction.